12th October
This week’s lecture was all about how to make your work legible to your audience. The first point I am going to talk about is how to make visual communication legible. Some things to take into consideration are things like the typeface, size, layout, use of colour and white space. One of the most important things to take think about is the size, as due to new laws, you have to think about people with disabilities and how it maybe harder for them to read your flyer at a certain size. This is a big importance as you may have the most amazing flyer, advertising something that could really interest someone, but if they cant read the text then its just a waste of paper as it’ll end up being discarded on the floor. Another thing to take into consideration is what colour you will put on your work, as certain colours will be hard to read together. For example, yellow text on white or screen will never be legible. As well as aspects that will make your work illegible, you also have to think about how certain colours will be easier read than others. Such as dark text will be more legible on light coloured paper than say pastels. One example as shown below shows that even if you have an amazing design, idea and concept, if it is not legible and you cant work out what the type says no one will take notice and you will end up having a very bad reputation with your employers, as if this was an advertisement and they’d made a whole marketing campaign around your concept, if its not legible no one will read it and this the company will lose money.
The next point I am going to make is about visual hierarchy. For example the size of the number 26 in the picture below sticks out the most followed closely by paramore. Visual hierarchy is very important, as it’s a way to give the audience the most importance information first to pull them in. This is just words put together but in the use of advertising this is extremely important. The example of the poster for Hot Fuzz shows the image as what is first and for most their most important thing on paper. The picture tells people that it’s about, police. Then the title is the next important thing, as people can go off and use the Internet to look for the trailer and then the next important thing is the tagline. Taglines are a good selling point, but in this case they’ve used the pictures to create the image in the persons imagination first. An example showing how the use of visual hierarchy has changed is in the third example taken from a newspaper from the 1800’s. The only real hierarchy you can see is the newspapers name. Then come to today’s newspapers and with the use of headings and sub headings, it is a lot easier on the eyes and so it is more likely to sell. There is a picture depicting what’s going on as well, as a picture tells a thousand words.
This week’s lecture was all about how to make your work legible to your audience. The first point I am going to talk about is how to make visual communication legible. Some things to take into consideration are things like the typeface, size, layout, use of colour and white space. One of the most important things to take think about is the size, as due to new laws, you have to think about people with disabilities and how it maybe harder for them to read your flyer at a certain size. This is a big importance as you may have the most amazing flyer, advertising something that could really interest someone, but if they cant read the text then its just a waste of paper as it’ll end up being discarded on the floor. Another thing to take into consideration is what colour you will put on your work, as certain colours will be hard to read together. For example, yellow text on white or screen will never be legible. As well as aspects that will make your work illegible, you also have to think about how certain colours will be easier read than others. Such as dark text will be more legible on light coloured paper than say pastels. One example as shown below shows that even if you have an amazing design, idea and concept, if it is not legible and you cant work out what the type says no one will take notice and you will end up having a very bad reputation with your employers, as if this was an advertisement and they’d made a whole marketing campaign around your concept, if its not legible no one will read it and this the company will lose money.
The next point I am going to make is about visual hierarchy. For example the size of the number 26 in the picture below sticks out the most followed closely by paramore. Visual hierarchy is very important, as it’s a way to give the audience the most importance information first to pull them in. This is just words put together but in the use of advertising this is extremely important. The example of the poster for Hot Fuzz shows the image as what is first and for most their most important thing on paper. The picture tells people that it’s about, police. Then the title is the next important thing, as people can go off and use the Internet to look for the trailer and then the next important thing is the tagline. Taglines are a good selling point, but in this case they’ve used the pictures to create the image in the persons imagination first. An example showing how the use of visual hierarchy has changed is in the third example taken from a newspaper from the 1800’s. The only real hierarchy you can see is the newspapers name. Then come to today’s newspapers and with the use of headings and sub headings, it is a lot easier on the eyes and so it is more likely to sell. There is a picture depicting what’s going on as well, as a picture tells a thousand words.
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